M4A2: Amy's Ice Cream Case Study Report
Directions
For this activity, you will write a report by answering the following questions after reading the Case 4.1, Amy's Ice Cream (pp. 112-113).
- Describe the service organization culture at Amy's Ice cream.
- What are the personality attributes of the employees who are sought by Amy's Ice Cream?
Prepare a (450-500 words) report detailing your findings.
Save your report as firstinitiallastnameM4A2, i.e. dsmithM4A2, and upload your completed report to the M4A2 Submission Link by the date indicated on the course calendar.
Report Rubric
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Levels of Achievement |
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Criteria |
Advanced |
Proficient |
Average |
Not There Yet |
Not There at All |
Not Submitted |
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Thoroughness and Coverage |
5 Points Exceptionally thorough coverage of all major relevant issues |
4 Points Thorough coverage of almost all of the major relevant issues |
3 Points Reasonable coverage of the major relevant areas |
2 Points Covers some of the major relevant issues |
1 Points Hardly covers any of the major relevant issues |
0 Points Not Submitted |
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Depth, Understanding, and Insight |
5 Points Excellent, deep understanding of material and its inter-relationships |
4 Points Very good overall understanding of material, with some real depth |
3 Points Good overall understanding of material |
2 Points Some understanding of material |
1 Points Lack of understanding of, or lack of insight into material |
0 Points Not Submitted |
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Relevance and Significance |
5 Points All of the content is meaningful and on-topic content |
4 Points Most of the content is meaningful and on-topic |
3 Points Generally the content is reasonably meaningful and on-topic |
2 Points Only some of the content is meaningful and on topic |
1 Points Focus is off topic or on insubstantial or secondary issues |
0 Points Not Submitted |
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Persuasiveness and Clarity |
5 Points Exceptionally clear, organized and persuasive presentation of ideas |
4 Points Very good overall organization, clear and consistent arguments |
3 Points Generally organized and clear |
2 Points Some parts of the presentation are disorganized or hard to understand |
1 Points Disorganized or hard-to-understand presentation |
0 Points Not Submitted |
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Creativity & Innovativeness |
5 Points Outstanding, creative, and innovative ideas or points-of-view that are perceptive & are backed by very strong analysis |
4 Points Very good creative, and innovative ideas or points-of-view that are perceptive & are backed by strong analysis |
3 Points Most ideas are creative and innovative or demonstrate points-of-view that are reasonable & are backed by analysis |
2 Points Few creative and innovative ideas or points-of-view that are reasonable & are backed by some analysis |
1 Points Little significant or reasonably backed creative or innovative points-of-view or ideas |
0 Points Not Submitted |